Sunday, December 5, 2021

Marvel’s Avengers changes its strategy of microtransactions

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There are strange things happening with Marvel’s Avengers lately. Now things may actually get serious though, because previously mentioned “cosmetics only” microtransaction strategy is apparently getting thrown away. There are some new microtransactions in the store for gaining XP boosts, sold with real money.

To make things clear for everyone reading, here is their statement regarding the matter, on 28th of August, 2020.

“We’ve also committed that content purchasable with real money in Marvel’s Avengers will be aesthetic-only additions, which will ensure we can keep the game fresh for years to come. The fight against AIM is only just beginning, there is much more story and many more heroes on the horizon. Our in-game economy is built on a player-first approach where you can earn outfits, emotes, nameplates, and amazing gear through play, as well as tailor your style with store cosmetics purchased using Credits obtained by exchanging real-world currency.”

The store update for new Hero’s Catalysts and Fragment Extractors consumables was mentioned in the weekly blog: “We added a Consumable category in the Marketplace where you can purchase Hero’s Catalysts and Fragment Extractors. You can purchase a consumable with a one-day duration for 100 Credits, a three-day duration for 250 Credits, or seven-day duration for 500 Credits.”

Currently there are no other clarifications or statements made regarding this change. While there may be various reasons for this, there is one thing for sure – game was pretty expensive and Square Enix was in a serious financial loss. With the new player influx after game going into Xbox Game Pass, company may want to gain some advantage with “helping” new players catch up with the veterans.

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