After yesterday’s crashing news about Microsoft acquiring Activision Blizzard in a record-breaking deal, a report surfaced about Activision Blizzard considering to buy Kotaku and PC Gamer in order to change the public opinion of the company.
The report came from the Wall Street Journal as it mentioned that Activision Blizzard’s controversial CEO Bobby Kotick might have tried to buy those mainstream names to “improve” company’s public image.
On the other hand though, there are no responses from G/O Media, Kotaku’s parent company, and PC Gamer while a spokeswoman gave a statement against those claims. But thinking about a possible scenario of such purchase, that move would even make things potentially harder as it may point out that there is actually a valid trouble that requires external intervention of an intentionally positive coverage to be written about the company. That would definitely make things worse.
Activision Blizzard has been at the center of a number of legal scandals in the last year with many circulating around Kotick, involving lawsuits for sexual harassment, discrimination and more. Due to these matters, many people are currently considering a possible leave from Kotick as a “cheap and easy exit”.
