2022 has been a year of acquisitions for gaming industry so far. Microsoft bought Activision, Take-Two bought Zynga and Sony bought Bungie as the biggest examples of this sudden rumble. While the last few weeks were a time of consolidation, now rumors are coming up about Ubisoft being the next one in crosshairs.
These rumors are not just a random bunch of noises though, as the source is a report from Bloomberg. This report from the anonymous sources of Bloomberg says “Several private equity firms including Blackstone Inc. and KKR & Co. have been studying the French business. Ubisoft hasn’t entered into any serious negotiations with potential acquirers, and it’s unclear whether its major shareholder is willing to pursue a deal”. On top of it, Kotaku also doubles down on this possibility as their own sources are pointing in the same direction.
While this may sound like a surprise to most, it is actually not that unexpected as the company has been struggling with a serious number of layoffs recently. The layoffs had many reasons ranging from payment issues to workplace abuse, and obviously the NFT attempts are not going to be truly addressing those issues.
Still though, Ubisoft announced their new game Project Q in recent days. They also confirmed that it will not be a battle royale, and it will not include NFTs. We will see how it goes among all those problems.
