Call of Duty is apparently preparing for a new era for “subscription-based content” service in the near future. According to a new job listing surfaced today, publisher Activision is looking for an influencer marketing manager.
The listing furthermore mentions a new “CoD 2.0 era” that features “an extraordinary lineup of innovations in curated player experiences, multi-platform gameplay, subscription-based content, mobile game development, and a move to always on community and player connectivity.”
The job listing is no longer available at the time of writing, stating that the position has already been filed. It is either filled, or it was a step taken to prevent rumors within community.
It is not really far past that Activision was sending out surveys last year to ask players about their opinions on a battle pass subscription for Call of Duty. The survey also asked players for a suitable price that they would be willing to pay for an entire year of subscription, but higher than $70. The survey also made it clear beforehand that a year-long subscription pass would provide players a complete Call of Duty game, all of its seasonal content (maps, modes, etc.) for the year, and possibly exclusive bonuses.
Call of Duty has always received a battle pass for each season, so battle pass is not a new concept at all. Activision is now considering to get players to subscribe for the entire year rather than calling them back for multiple battle passes throughout the year. Such a change would essentially lock players for the duration while saving them a few bucks for pre-ordering post-release content. We will see if it is a good step or not once the plans unfold.
